Building content for a company is not an easy task. Many face the struggles of outsourcing the work and not having results that reflect the investment being made. Overall, it takes investing quite a bit of time to produce quality content.
Truth is, many of the ideas for sharing the brand are never really executed. How can time be more efficiently managed in order to allow for better results?
Here are a few tips to better arrange time and boost the brand:
Share one story: People’s ability to retain information is very limited. Inform the audience with the one piece that drives people to remember the message. With every creative post or image that is shared, make sure it’s drawn back to that main aspect that the company is all about.
Connect with the audience: The best way to connect with an audience is by giving them something they like and appreciate. Once a viewer enjoys the story, he or she doesn’t feel pressured to buy into the company, they are more likely to share and like what’s being offering.
Direct Traffic: It is important that the content that is shared in all platforms is directed to one location. Whether it is the company website or a call to action, have all content shared point to one location so the audience isn’t confused about where they can reach the company.
If old methods of branding aren’t really being effective, look at partnering with someone who can truly get to the heart of the brand. A relationship with a company that knows the hardships of reaching an audience is most important in increasing the value of time and money invested.
About The Author
Paulo Simoes is a video producer, award winning film director and marketing expert. He is a former Sony Pictures International film executive and founder of Brios Media and My Video Guru. His passion is storytelling and helping clients grow their businesses through video.