Take Your Dental Care Practice to the Next Level!
Dentists are learning how to use video to drive more traffic to their websites and to create a stronger bond with patients.
Here are some impressive 2019 video statistics:
Videos on social media produce 1,200% more shares than text and photos.
People retain 95% of information from a video, versus only 10% from text.
By 2020, more than 85% of all internet traffic will be video.
Dental Care practices that use video get 66% more qualified leads per year!
What Types of Videos Should You Be Creating?
Doctor or Practice Profiles
Profile videos are 2 to 3 minute “About Us” vignettes that highlight an individual or a a practice story. It is the ultimate video introduction of who you are, solutions you provide and what makes you unique. These powerful storytelling pieces are usually “interview based” with complementary engaging footage of your practice, staff and culture. These videos allow you to create a strong bond with your patients while establishing credibility and trust. They will also help you set yourself apart from your competition.
How to Use It: On your website (“meet the doctor”), social media, LinkedIn, Youtube channel, email signature, and email marketing campaigns.
Dental Care Tip Videos
Tip videos are short educational videos that usually run between 30 and 60 seconds and can cover a variety of subjects. Share tips on oral hygiene, debunk myths, or show how you like to treat a specific problem. Tip videos allow you to share knowledge and establish yourself as an expert without sounding like a used cars’ salesman…
How to Use It: On your website (tips section), social media, Youtube channel, email signature, and email marketing campaigns.
Office Tour Videos
Office tour videos are a great way to show your prospecting clients the environment of your practice facility as well as your technology. Whether you choose to only show your practice or add a voice-over with description of services, these videos help put your new patients at ease that you offer state-of-the-art professional dental care.
How to Use It: On your website (Tour), social media, Youtube channel, email signature, and email marketing campaigns.
Testimonial Videos are one of the most effective ways to communicate with an audience, because happy patients are the best spokespeople to brag about you! Just think about how many online reviews we read before buying a product online? Prospecting patients will search and trust testimonial videos more than any “canned” information you can create.
How to Use It: On your website (Testimonials), social media, Youtube channel, email signature, and email marketing campaigns.
Get In Touch
Are We A Good Fit?
Find Out If Dental Video Is Right For You
Chances are, your dental practice does not have the internal capabilities or time to produce high quality, professional video content that is both relevant and effective. Schedule a no-pressure, FREE, 15 minute phone discovery session.
We’ll ask a few questions about your practice so we can find out if we’re a good fit for each other.
If you’re interested in learning more about training videos, culture videos, doctor video introductions let us know.
For personalized, affordable templated videos visit MyVideoGuru.com.