You can only make a first impression once, so make it count.
We think we did.
Cherokee Media Group in Cary, NC is the publisher of leading B2B media brands for the automotive industry in North America. The group publishes Cary Magazine, Auto Remarketing and SubPrime Auto Finance News.
The event was the Automotive Intel Summit, a two day event in Raleigh, NC. The summit’s goal was to gather visionaries of the auto remarketing sector, presenting keynote speakers and break out sessions to share innovative solutions for the industry. Our project was the creation of a high energy, exciting, event kick-off video that would be showcased to the audience before any words were ever said.
First, we worked with the client to develop the script for all on-screen graphics and voice over, while our editor searched for the right music and stock footage to fit the appropriate tone for the video. Often, in a project like this, the choice and availability of certain stock footage can have a tremendous impact on the storytelling. A great example is the intro to the kickoff video, where the combination of picture, music, and sound builds to a crescendo as our “hero car” speeds off into the desert. The idea for this sequence did not appear in the script but instead was sparked later while searching for footage. Without exploration, there can be no discovery!
Suffice to say that the video was a hit at the event. It set the tone, amped the audience, and looked great on the big screen too!
If you’re looking for a way to make a great first impression with an event kick-off video, reach out to us today by filling out the contact form. We’ll set-up a quick discovery phone call of 20 minutes or so to see if we’re a good fit for eachother. We promise we will never hard-sell.
Brios Media is a video production company based in Raleigh, North Carolina and serves clients throughout the research Triangle area and in all 50 US states.
Learn more about the Automotive Intel Summit here.