Today, small businesses can compete with large competitors in the digital marketing space by using resources wisely and being creative.
Carolina’s Choice Real Estate is a real estate company based in Raleigh, NC that offers home sellers and buyers a choice of services for a low flat fee commission.
Our client had already created a series of “process” videos that allowed them to be more effective in communicating their low fee packages to home buyers and sellers, and was now ready to move into video commercials. Our goal was to create a 30 second video commercial targeting home buyers, while explaining to them unique benefits the company offered. The video had to be interesting, engaging and have a very clear message that was easily understood. We also had a limited budget and could not afford to shoot new footage so we had to rely on footage from earlier projects with the client, stock footage, graphics and lot’s of creativity.
First, we developed the script off bullet points from the client and produced the voice-over work from one of our talented voice over artists. This narration would become the “spine” for the video, dictating the pace and when certain visuals would appear on-screen. From there, our editor selected all the necessary footage, both stock and previously recorded, making sure to only choose clips that matched the branding and tone that the client required. We keep branding at the forefront when creating graphics as well, making sure to choose colors and shapes that are harmonious with the branding style our client has already established. And at the end, our client was happy to have a professional video commercial worthy of any digital marketing campaign or television slot time!
If you’re interested in finding out how video commercials can help you grow your business, reach out to us today. Fill out the contact form and we’ll set-up a quick discovery phone call of 20 minutes or so. We promise we will never hard-sell.
Brios Media is a video production company based in Raleigh, North Carolina and serves clients throughout the research Triangle area and in all 50 US states.
Learn more about Carolina’s Choice Real Estate here.