Our clients are looking for videos that tell their stories and produce results.
Goetz Traction is a consulting firm based in Raleigh, North Carolina, that helps clients achieve abundance through implementation of EOS. It’s owner, Ben Goetz, is a coach and successful EOS implementer.
Ben was about to take his consulting business to the next level. He had just moved his office to a beautiful office location in North Hills and hired a branding and marketing agency and was about to launch his new website. He knew some of his EOS colleagues had produced professional testimonial videos so he wanted to produce high-quality case study videos from his most successful stories.
Ben’s challenge was that he had no knowledge or understanding of video production, content development (messaging) nor the time or staff to coordinate logistics with his clients. The other challenge was that all three of his clients were located between 2 to 3 hours drive from Raleigh, NC, making logistics a bit more challenging. Once Ben introduced us to his clients via email, our team jumped in to coordinate the entire production schedule, logistics, calendars and filming details. As we interacted with Carolinas Dentist’s team, we developed the themes, interview questions and ideas we wanted to highlight in our story. A few weeks later we were showing our client (Ben) the first draft of the video and it was approved on the spot. No changes needed.
One of the most important aspects of solving problems and producing high-quality effective videos for our clients is asking good questions. This leads us to truly understanding their needs so that we can execute their vision. Ben Goetz’ case study videos are now featured on GoetzTraction.com site and are a true testament of Goetz Traction’s value to its clients.
If you’re interested in finding out how video production can help grow your business, reach out to us today. Fill out the contact form and we’ll set-up a quick discovery phone call of 20 minutes or so. We promise we will never hard-sell.