The reality of any organization can best be told by those who experience that reality on a daily basis. This is the reason why Testimonial Videos are so powerful!
City Club Raleigh is located in the heart of downtown Raleigh, North Carolina. It is the place where industry, professional and civic leaders gather for meaningful business connections. Membership allows access to a network of more than 200 private golf and country clubs, business clubs and resorts.
City Club Raleigh is a special place where business people connect, socialize and develop business relationships. Our video project focused on having key members share their own candid experiences at the club in a very natural and organic manner. We came up with the concept of creating a testimonial video showing those members as they were, complementing the video with social activities footage, “behind the scenes” or “making of” type footage as well as a portion of the video where they would be engaged with each other in an informal dining setting. We also felt that mixing black and white video images with vibrant colors would add a more contemporary look and feel, mixed with simple black and white on screen graphics. We also added food shots in the restaurant and drone footage to show the amazing location of the club – in the beautiful downtown Raleigh area – and the iconic Wells Fargo building.
This video has been used by the client to give a taste of membership at the City Club Raleigh feels like.
If you’re interested in finding out if video production can help grow your business, reach out to us today. Fill out the contact form and we’ll set-up a quick discovery phone call of 20 minutes or so. We promise we will never hard-sell.
Brios Media is a video production company based in Raleigh, North Carolina and serves clients throughout the research Triangle area and in all 50 US states.
Learn more about City Club Raleigh here.
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