Growing companies that understand the value of video are reaching target audiences in the digital space with great return on their investment.
Covenant Roofing is a roofing and construction contractor that focuses on quality products, high standard workmanship and superior customer support. They currently operate in North Carolina, Kentucky and Virginia.
Our client was going through a major marketing re-do. A new website was under development and would now function as a true sales funnel. We came in to work together with the marketing team to create video marketing materials to generate new leads and send them to the website. This 30 second spot was one of 15 video commercials we created targeting homeowners who are concerned about the cost of roof replacement following a storm and the hassle of dealing with insurance companies during the process. The client is heavily focused on its customer service and wanted the message to reinforce their strength with potential new customers. The video was produced with a mix of live shots from salespeople, customers and relevant stock footage. The male voice over choice was also focused on having a “guy next door” type voice that would feel warm and welcoming. The series of videos has been successfully used online as a lead generation tool (youtube, facebook, instagram and other platforms as campaign assets).
If you’re interested in finding out how video commercials can help you grow your business, reach out to us today. Fill out the contact form and we’ll set-up a quick discovery phone call of 20 minutes or so. We promise we will never hard-sell.
Brios Media is a video production company based in Raleigh, North Carolina and serves clients throughout the research Triangle area and in all 50 US states.
Learn more about Covenant Roofing & Construction here.