Downtown Raleigh Alliance
The downtown Raleigh has emerged as a vibrant center of activity that continues to welcome historic growth and investment. As an apex of commerce and government, it is also home to a thriving creative culture with artists, musicians, innovative tech companies, award-winning chefs, and cutting-edge makers working to create the Downtown Raleigh experience. The Downtown Raleigh Alliance (DRA) serves as the administrator of the Downtown Raleigh Municipal Services
District, leveraging MSD funds in a variety of ways through marketing, communications, and promotional campaigns to attract more customers to support the development of the district.
We were first introduced to DRA as sponsors of their annual award event, when we were asked to produce an exciting event kick-off video. Following the success of this partnership, DRA asked us to develop a series of videos to highlight the work this organization does, specifically, the Ambassador Program, Connectivity, and Economic Development.
Our economic development video project was film between September 2018 and Spring of 2019. Working alongside DRA’s staff, we developed a concept that would show a compelling story of the DRA’s involvement in helping business thrive in the downtown area. The challenge was to create a video that did not feel cold and informational, but was warm and had “heart”. We think the final product does just that…