Raleigh, NC is as a vibrant, diverse, exciting, and welcoming southern community. In this project, capturing the essence of the city was our number one priority.
The Downtown Raleigh Alliance (DRA) serves as the administrator of the Downtown Raleigh Municipal Services District (MSD) and also leverages funds through marketing, communications, and promotional campaigns to attract more customers to support the development of the district.
Following the success of our sponsorship video presented during DRA’s annual award event (kick-off video), we were engaged by the client to develop a project that involved the production of several videos that would highlight the work of this organization. The video themes included were the Ambassador Program, Connectivity and Economic Development. The most comprehensive and challenging video was the organization’s profile video.
The biggest challenge with creating the profile video was the fact that it would have to include footage of several different activities that would take place throughout the year. This required a lot of planning and logistics over several months as we adapted to the specific time and place of each activity while keeping in mind how each piece fit into the whole. This extended production schedule also provided a rare opportunity for us to edit the videos while shooting was still ongoing. This helped us to pin-point what specific footage was missing, allowing us to be more intentional with each subsequent shoot. Combined with other footage from the “themed” videos, and stellar voice over work, the finished project was a success and beautifully showcased the allure and magnetism of this city we know and love.
If you’re interested in finding out if a profile video can help you take your company or organization to a new level, reach out to us today. Fill out the contact form and we’ll set-up a quick discovery phone call of 20 minutes or so. We promise we will never hard-sell.
Brios Media is a video production company based in Raleigh, North Carolina and serves clients throughout the research Triangle area and in all 50 US states.
Learn more about the Downtown Raleigh Alliance here