Lennar “Everything Included”
60 sec Spot
Lennar is our country’s largest home builder while the Triangle area is one of our country’s fastest growing regions. Not surprisingly, Lennar is leading the explosive growth of Raleigh/Durham with innovative, affordable home concepts and neighborhoods that fit every need and budget.
Lennar (Triangle) is working with The Able Agency (Marketing Agency) out of Morrisville, NC, to help launch exciting marketing campaigns to support their various community developments throughout the region. We were approached by The Able Agency creative team to help develop and execute a video campaign for their “Everything Included” theme. The campaign would feature various home models and the easy to buy process that Lennar offers, which includes many features that other builders charge extra.
Weeks of storyboarding and location scouting took place, followed by hiring of a diverse group of actors. We shot for three full days in one of Lennar’s communities in Cary, NC and then moved to the post production (editing) phase. We have now created 30 and 15 second version spots of the “Everything Included” as well as a new 15 second “Simply Summer”. All of these videos will be used as “pre roll” (primarily on Youtube) and geo-target customers on other social media platforms.