Many religious organizations organize yearly conferences that feature renowned national speakers. Video campaigns are an extremely effective way to promote attendance to these events.
Living Word Family Church in Wake Forest, NC, is a non-traditional, contemporary church in just north of Raleigh.
LWFC’s largest yearly event is the Dominion by the Word, usually taking place in the month of August. The four day conference features national speakers and various praise and worship sessions that attract not only church members but visitors as well. Our goal was to create and launch a promotional event video campaign that would build excitement, while gradually revealing speakers, themes and conference details.
Our strategy was based on the success of film marketing campaigns where a coming soon trailer is released, followed by a more revealing trailer, followed by a final trailer that contains the final call to action. Every week a new video was shown during service announcements and distributed on social media platforms. We created the videos with a mix of previous year speakers’ sound bites as well as professional stock footage. The music and graphics were carefully chosen to create a sense of expectation and “big event”.
If you’re interested in finding out how videos can help you promote your next event, reach out to us today. Fill out the contact form and we’ll set-up a quick discovery phone call of 20 minutes or so. We promise we will never hard-sell.
Brios Media is a video production company based in Raleigh, North Carolina and serves clients throughout the research Triangle area and in all 50 US states.
Learn more about Living Word Family Church here.