Most people think of videos as “outbound” tools to prospect for new clients. True, but for MetLife, video is also an important internal communication tool.
MetLife is among the largest global providers of insurance, annuities and employee benefit programs with over 90 million customers in over 60 countries.
One of the big challenges most large companies have is helping large teams and individuals understand how their departments and individual roles fit into their large mission.
The service operations project was considered an “internal” project by MetLife. Its purpose was not to prospect or to be shown externally, but to communicate internally how the company was using digital technology and intercompany collaboration in order to adapt to a fast paced changing industry. Our goal was to develop a short and engaging department video that would speak to the Service Operations team needs, in a way that it was interesting and informative without being overly technical so that all employees could understand.
Following a few weeks of meetings and scouting trips, our team headed out to the beautiful MetLife Global Technology campus in Cary, NC for a couple of days of shoot. Some of the most challenging aspects of working in an environment such as this are the security involved, planning and coordination of schedules between groups, and the scrutiny of filming and/or protecting proprietary and client information. We are also very conscious of not causing disruptions and being very discrete, so selecting the proper film gear and planning logistics of where to set-up and how to move around the buildings is extremely important.
We and the client enjoyed this project very much, leading to a few more MetLife projects that same year!
If you’re interested in finding out how video production can help you communicate more effectively, reach out to us today. Fill out the contact form and we’ll set-up a quick discovery phone call of 20 minutes or so. We promise we will never hard-sell.
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