Sometimes photos don’t tell the whole story. Video is the most powerful storytelling tool there is!
BSA LifeStructures is an architectural and engineering firm headquartered in Indianapolis, Indiana that focuses on designing solutions that improve the lives of people in the healing, learning and discovery markets.
BSA understands their expertise helps clients solve “complicated” problems that are not easily explained through use of photos. With that in mind, we were hired to develop a series of storytelling case study videos where BSA’s clients, designers and end users shared how the firm’s design improved the lives of the people who work, serve and use these state of the art buildings.
Purdue University’s WALC (Learning Center) was a massive design project in the heart of the university’s campus. Arguably the most important building on campus, this $70Million project was one of BSA’s most challenging and exciting projects ever. Our job was to produce two videos that would tell the story of this amazing building from both a “case study” as well as a “design” perspective. After two full days of shoot, 6 interviews, massive amounts of “b-roll” and hours of exciting drone footage, we had the raw materials to come back to Raleigh, NC and start the editing process.
One of the most enjoyable aspects of putting together a project like this, is having different individuals with different backgrounds tell one compelling, cohesive, and engaging story. This project has become a very effective way for BSA to prospect for new clients through use of testimonial/case study videos that are shared with potential clients via emails, social media and are posted on their website.
If you’re interested in finding out if video production can help grow your business, reach out to us today. Fill out the contact form and we’ll set-up a quick discovery phone call of 20 minutes or so. We promise we will never hard-sell.