Promotional event videos allow potential participants to get a sense of what to expect.
ROI Revolution is a digital marketing ecommerce agency focused on pay per click (PPC), Social Media, SEO, CRO, & Amazon advertising for retailers & lead generation in the business to business arena.
A couple of years after we were engaged by ROI to produce client testimonial videos, they launched a series of city tours where CEO Timothy Seward offered a luncheon meeting with an interesting e-commerce presentation to local marketing executives. Although the content of the presentation was very valuable, ROI was having a tough time communicating the purpose of the meeting and the fact there was “no catch”. They asked us to help them produce an executive event promo to clarify the message and show what the tour was about.
The project consisted of filming Tim’s narration in Raleigh, during a local luncheon at the Briercreek Country Club. Later, our crew traveled with Tim and his ROI team to both Dallas and Houston, TX where we filmed “b-roll” footage of the events. We also took advantage of our trip to film participants’ on camera testimonials (part of the larger project). The focus of the project’s message was to convey the event’s experience to potential participants.
The event promo video was posted on ROI’s event registration web page and was a huge success. ROI was able to quickly increase and eventually double their attendance in the following city tours.
In projects such as these, it is extremely important to have a solid game plan and understand exactly what the client wants and needs. It also takes quick thinking and flexibility to executive on the fly (we literally had 20 to 30 minutes to scout and set-up for interviews both in Dallas and Houston).
If you’re interested in finding out how a promotional video can help you promote your next event, reach out to us today. Fill out the contact form and we’ll set-up a quick discovery phone call of 20 minutes or so. We promise we will never hard-sell.
Brios Media is a video production company based in Raleigh, North Carolina and serves clients throughout the research Triangle area and in all 50 US states.
Learn more about ROI Revolution here.