Sometimes home decoration items can be lost in the middle of a large store display. A video commercial can help customers imagine your product in their own living room! And that is magical!
Roses Stores is a regional discount store in the United States with its headquarters in Henderson, North Carolina. The chain has stores in fifteen states, primarily in the South.
Roses had a few challenges when they reached out to us. They needed to upgrade their “discount store” reputation in the market while reinforcing the “value” and “variety” aspect of their offering. The idea was to develop a digital campaign that would focus on geo-targeted video commercials for social distribution.
Working with their marketing team, we developed 4 commercial concepts for a video ad campaign that focused on the 4 seasonal items that were strategic for the company: Outdoor (Summer), Back to School (Fall), Living Room and Bedroom (Winter/Spring). There would be a 30 and a 15 second spot for each concept.
Pre-production began with the creation of storyboards and scripts. We also scouted and secured 2 shooting locations that were ideal for all 4 commercials (a great time & money saver!) With the final step of hiring actors and necessary crew, it was off to production! It was important for us to show how simple pieces of decoration would come to life in a middle-class home.
After a very successful 2-day shoot, along with post-production editing and mixing, the end result was a fantastic lifestyle campaign that gave the client a more “upscale” but warm and approachable look and feel. Mission accomplished!
If you’re interested in finding out how video commercials can help you increase your product sales, reach out to us today. Fill out the contact form and we’ll set-up a quick discovery phone call of 20 minutes or so. We promise we will never hard-sell.