Q: Why should your organization have a “culture video”?
A: Because people do business with people they know, like and trust. Culture videos can show prospects and talent exactly who you are.
S&A Communications is an award-winning, full-service North Carolina PR agency offering a wide array of strategic marketing services designed to build client’s brands.
The goal of our project was to produce an exciting, engaging and informative agency culture video that would be displayed in the agency’s brand new website. The video would be used to showcase the agency’s capabilities to potential new clients as well as recruit new talent by showing the creative and fun culture of the company.
One important aspect of this project was to showcase what it felt like to work with the agency (from a client’s perspective) and to be part of the agency’s creative team (from recruitment perspective). We had seen a few marketing/creative agency videos from other parts of the country and used those as inspiration for elements such as on screen graphics, monochrome filters and types of shots. We also agreed with the client that a good approach was to mix the messaging between people’s sound bites, graphics displaying key words and phrases as well as agency activities’ footage. We felt it was important to capture video in a very organic way so that everyone looked natural and at their element. We used lot’s of hand-held shots, and gimbal/steadicam shots to create movement and pace. The music choice was another key element of the video as it sets the tone, pace and feel of the entire piece. A unique aspect of this project was the fact we were working with a creative communications agency, so there was no lack of ideas from the client. This was a very collaborative and fun project we loved working on. Thanks to Chuck Norman and the entire S&A team for the opportunity to partner with them on this project!
If you’re interested in finding out if a culture video can help you prospect for new clients and recruit new talent to your organization, reach out to us today. Fill out the contact form and we’ll set-up a quick discovery phone call of 20 minutes or so. We promise we will never hard-sell.
Brios Media is a video production company based in Raleigh, North Carolina and serves clients throughout the research Triangle area and in all 50 US states.
Learn more about S&A Communications here.