The very first thing you want to do is to look at a company’s portfolio.  Most professional video production companies have sample work displayed on their website.  See if you like them. Is it high quality? Do these videos engage you and have emotion? Or do they feel flat and dull?   

If you like what you see, look for client reviews on google and on the company’s social media platforms.  It’s always enlightening to hear other people’s client’s perspectives.  

Look for a company’s Youtube or Vimeo pages and see their latest work.  Pay attention to the publishing dates so you can see how recent their work is.  You don’t want to hire a part timer who does work once or twice a year or has done their last project 18 months ago.  

Once you engage with a video production company, ask questions related to their creative process, timing, and budget.  As a creative director, I’m always happy when clients share inspirational videos so I can get a better sense of what what they’re looking for.  

So, if you’re looking to take advantage of video and thought you didn’t know where to start? Now you do.

Let me know your comments and questions and feel free to check some of our projects here.